Green Choice Proteins, an Australian plant-based nutrition company, today announced that its Australian-made plant protein products are coming soon to Amazon, marking the next step in the company's expanding U.S. retail and e-commerce strategy.
The upcoming Amazon launch follows Green Choice Proteins' plans to make its first official U.S. entry through OneLavi. Together, the two marketplaces will provide American consumers with growing access to the company's clean-label plant nutrition products as Green Choice Proteins begins building its presence in the United States.
"Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," said Puneet Chawla, Founder of Green Choice Proteins. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with an emphasis on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The company's products are manufactured in Victoria and feature Australian-grown pulses as part of its commitment to quality sourcing and Australia's growing plant protein industry.
Green Choice Proteins formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three Flavors Coming to Amazon
Green Choice Proteins expects to introduce three of its core plant protein products on Amazon:
Chocolate Flavored Protein Powder - Plant-Based Protein
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35.3g plant protein per serving
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Made with Australian-grown pea and faba
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Features pure cocoa powder and coconut milk powder
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Contains omega-3 from linseed
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No artificial colours, flavours, or fillers
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Developed to deliver rich chocolate flavor with clean-label nutrition
Vanilla Flavored Protein Powder - Plant Based Protein
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34.9g plant protein per serving
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Designed for smoothies, oats, baking, and everyday nutrition routines
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Made using Australian-grown plant proteins
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Includes omega-3 from linseed
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Clean vanilla flavor profile without artificial additives
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Created as a versatile daily nutrition option
Salted Caramel Flavored Protein Powder - Plant Based Protein
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34.9g plant protein per serving
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Combines caramel sweetness with balanced salted notes
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Made using Australian-grown pea and faba
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Includes omega-3 from linseed
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No artificial colours, flavours, or fillers
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Developed to offer indulgent flavor with clean-label plant nutrition
The Amazon expansion is part of a broader U.S. growth strategy for Green Choice Proteins. In addition to its upcoming availability through OneLavi and Amazon, the company is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 in Palm Beach Gardens, Florida.
The ECRM session will bring Green Choice Proteins together with major health, specialty, food, drug, and mass retail buyers as the company explores additional opportunities to expand its U.S. retail presence.
"Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Australian-Made Plant Nutrition
Green Choice Proteins was founded around the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency throughout its formulations and manufactures its products in Victoria, Australia.
Sustainability and responsible sourcing are also central to the company's philosophy. Green Choice Proteins sources premium Australian-grown pulses and focuses on responsible sourcing, transparent manufacturing practices, and supporting the continued growth of Australia's plant protein industry.
The company says its upcoming Amazon launch represents another milestone in what it expects to be a continuing U.S. expansion, with additional retail opportunities anticipated as Green Choice Proteins introduces its Australian approach to plant-based nutrition to more American consumers.
For more information, visit Green Choice Proteins.
About Green Choice Proteins
Based in Victoria, Australia, Green Choice Proteins is a family-owned plant-based nutrition company focused on delivering clean, functional daily nutrition for modern lifestyles. Using premium Australian-grown pulses and manufacturing in a state-of-the-art facility in Victoria, the company combines high-quality plant protein with thoughtfully selected functional ingredients to support everyday wellness, performance, and recovery. Built on a philosophy of transparency, sustainability, and formulation integrity, Green Choice Proteins creates clean-label nutrition products with no artificial colours, flavours, or fillers, helping consumers simplify their wellness routines with trusted, Australian-made plant-based nutrition.
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