VEW Media, the public relations agency founded in 2001 as CWR & Partners, is commemorating its 25th anniversary this September. The firm, which rebranded in 2018 after founder Veronica “Ronnie” Welch bought out her partners, has built a reputation for securing earned media coverage for a wide array of clients, from Fortune 500 companies to individual experts. The milestone underscores the agency’s longevity in an industry where many firms struggle to adapt to shifting media consumption habits and technological disruption.
Over the past quarter-century, VEW Media has represented clients across finance, technology, healthcare, consumer products, travel, fashion, beauty, food, and more. Its work spans messaging development, targeted media outreach, executive positioning, spokesperson preparation, and thought-leadership programs. The agency’s portfolio includes placements with major outlets such as Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times, according to the company.
Welch attributed the agency’s durability to a dual focus on relationships and innovation. “Public relations has changed dramatically since we opened our doors, and we have evolved with it without losing sight of what makes this work effective,” she said. “We have embraced technology at every stage, including developing proprietary AI-powered tools and workflows that help us work faster, identify timely opportunities, and deliver smarter support. Technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make each of those strengths even more powerful.”
The agency’s investment in artificial intelligence reflects a broader industry trend: as media becomes more fragmented and faster-paced, PR firms are leveraging data and automation to monitor developments, conduct research, and respond quickly to emerging opportunities. VEW Media’s proprietary AI tools are designed to augment, not replace, the work of experienced professionals. “Experienced public relations professionals guide every strategy, pitch, and recommendation, ensuring they understand the client, the story, and the journalists they are approaching,” the company stated.
Michelle Thompson, vice president of public relations, emphasized the personal approach that has defined the agency. “What has kept VEW Media strong is that we never lose sight of the people behind the story,” she said. “We take the time to understand each client’s goals, turn complex ideas into clear and timely stories, and stay personally invested from the first strategy conversation through the final interview.”
As it enters its next chapter, VEW Media plans to continue helping both emerging and established organizations navigate a more complex media environment. The agency’s guiding promise, “PR that gets ViEWed,” encapsulates its mission to secure visibility that supports clients’ broader business objectives. For an industry often criticized for churn and short-term tactics, VEW Media’s 25-year run suggests that blending technological agility with enduring human relationships remains a viable path to success. More information is available at vewprmedia.com.
