Verizon is kicking off the 2026 NFL season with a promotional offer that provides YouTube's NFL Sunday Ticket at no additional cost to customers who purchase eligible 5G phones and activate or switch to select unlimited plans. The offer, available starting July 30 through September 2, also extends to customers who switch home internet to Verizon's Fios Home Internet plans, select premium Verizon Home Internet options, or premium Frontier Fiber tiers. Existing Verizon Home Internet and Simplicity customers can purchase a standalone subscription to NFL Sunday Ticket for $234 or the bundle with NFL RedZone for $276.
According to the announcement, customers can save up to $480 through this promotion. The offer is part of Verizon's broader strategy to enhance its value proposition for sports fans. "Whether you want to share that you're at the stadium or watch your favorite teams' away games from your couch, Verizon keeps you connected," the company stated.
In addition to the NFL Sunday Ticket offer, Verizon introduced Verizon Shine, a component of its new Verizon loyalty program. This program provides customers with opportunities to win once-in-a-lifetime experiences. For example, starting the week of August 3, customers can enter via the My Verizon app for a chance to win an all-expenses-paid trip to see the Pittsburgh Steelers vs. New Orleans Saints in Paris. The loyalty program also eliminates activation and upgrade fees and offers Verizon Dollars, allowing customers to earn 3% cash back monthly.
The promotion and loyalty program underscore Verizon's commitment to retaining and rewarding customers amid competitive pressures in the telecom industry. By bundling high-value sports content and exclusive experiences, Verizon aims to differentiate its services and deepen customer engagement. The NFL Sunday Ticket, which includes out-of-market Sunday afternoon regular season games, is a significant draw for football enthusiasts. However, the offer excludes games streamed exclusively on digital platforms and has additional terms and broadcast restrictions.
Customers interested in the promotion can visit verizon.com/nfl-sunday-ticket-on-youtube-streaming/ or their nearest Verizon store for more details. The announcement was originally published by Verizon and can be read in full at the Verizon News Center.
