tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) – the buybuy BABY® Intellectual Property Token – is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.
The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.
The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.
“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.
Eligible investors can learn more and access trading here. This development marks a significant step in the evolution of digital asset securities, illustrating how regulated trading venues can provide liquidity for assets that were previously illiquid. The move also highlights the growing intersection of traditional retail brands with blockchain technology, offering a new way for consumers to participate in the financial success of brands they support.
The BABY Digital Token’s transition to secondary trading on a regulated ATS could set a precedent for other companies looking to tokenize intellectual property or other non-traditional assets. As the market for digital asset securities matures, the ability to trade these assets on regulated platforms may enhance investor confidence and broaden participation.
Investors should note that investing or trading in securities involves substantial risks, including no guarantee of returns, costs associated with selling and purchasing, and no assurance of liquidity. Digital asset securities may also be subject to unique risks such as fraud, manipulation, theft, and loss. This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation to buy any security.
