Storagely, a website and online rental platform built specifically for self storage, announced on September 7, 2026, that it has been approved for Reserve with Google, enabling the company to offer the integration to eligible customers. The development matters because it extends a capability that has largely been limited to real estate investment trusts and the industry's largest operators to a broader set of independent and regional self-storage businesses.
Until now, Reserve with Google capabilities in self storage have primarily been seen among companies with the scale and technical resources to build and maintain their own integrations. Those operators could connect their facilities to Google Search and Maps, allowing potential tenants to book units directly from Google. Most independent operators lacked that option. Storagely's approval creates a new path for those operators, who rely on technology providers to deliver such capabilities.
"Google is already where an enormous number of storage searches begin," said Austin Simmons, CEO of Storagely. "Reserve with Google gives operators a more visible way to turn that search into action. Our job is to make the distance between someone searching for storage and becoming a tenant as short as possible."
The integration is designed to go beyond simply adding a booking button. Storagely can publish a participating facility's available storage offerings, unit sizes, and current pricing directly to Google. That structured information can include available unit types, climate-controlled and other storage options, current starting prices, and links into the appropriate online rental or reservation experience. Storagely is also designed to keep this information synchronized with the operator's current inventory and pricing, helping ensure Google reflects what is actually available to rent.
"Storage inventory and pricing are always changing," Simmons said. "The opportunity is to give Google a much better understanding of the storage options an operator offers, including sizes and pricing, rather than simply knowing where the facility is located."
The significance extends beyond technology. Historically, sophisticated connections between Google, real-time storage inventory, and online rental platforms have been concentrated among operators with significant scale and internal development resources. Storagely's approval creates a new path for independent and regional operators. "You shouldn't need to own hundreds or thousands of facilities or maintain a large development team to compete for a customer who is ready to rent," Simmons said. "This gives more operators an opportunity to participate in a customer journey that has historically been concentrated among the biggest companies in the industry."
For eligible participating locations, the integration is designed to provide a prominent Book Online action within a business's Google presence, connect Google Search and Maps more directly to the rental experience, publish available inventory and pricing, keep that information synchronized as availability changes, send consumers toward relevant storage options, reduce unnecessary steps between discovery and rental, allow customers to complete reservations online, and better identify rentals originating from Google.
"Every extra click creates another opportunity to lose a customer," Simmons said. "Reserve with Google lets us begin removing that friction before the customer ever reaches the operator's website."
Availability of Reserve with Google functionality, booking actions, inventory, pricing, and storage offerings is subject to Google eligibility requirements and Google's determination of how eligible actions and information are displayed across Google Search and Maps. Storagely plans to begin making the capability available to eligible customers starting on September 14, 2026. For more information, visit Storagely.io.
