Shelly Group SE, a provider of IoT and smart building solutions, has announced a pan-European partnership with ALSO, Europe's largest technology provider. This collaboration is designed to expand Shelly's market reach across Europe by giving the company access to ALSO's extensive network of resellers, system integrators, and professional installers. The partnership goes beyond mere distribution, incorporating joint marketing, technical training, and sales enablement initiatives to support the growth of Shelly's professional channel.
The agreement will make Shelly's portfolio of smart home and smart building solutions available through ALSO's dedicated IoT business and its broad European distribution ecosystem. This cooperation extends to include technical customer support, technical and sales training, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These initiatives are intended to equip professional channel partners with the necessary tools to effectively market, deploy, and scale Shelly solutions across residential, commercial, and smart building applications.
This partnership complements Shelly's established market position among consumers and its active DIY community, further expanding the company's professional channel across Europe. By broadening access to its solutions through ALSO's extensive partner network, Shelly aims to make it easier for installers, system integrators, and resellers to source and deploy its products. The collaboration marks another step in the consistent execution of Shelly's long-term international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented, "The professional market is becoming an increasingly important growth driver for Shelly. ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy."
The significance of this partnership lies in its potential to accelerate Shelly's growth in the professional segment, which is becoming a key driver for the company. By leveraging ALSO's established distribution network, Shelly can rapidly expand its presence in the European market, tapping into new customer segments and increasing its market share. This move is part of Shelly's broader strategy to scale internationally and diversify its revenue streams beyond its traditional DIY consumer base.
For professional installers and system integrators, the partnership means easier access to Shelly's innovative IoT solutions, which are known for their advanced technology and interoperability. This could lead to increased adoption of smart building technologies across Europe, benefiting end-users with more efficient and automated environments. Additionally, the joint training and marketing efforts will help educate the market and drive demand for smart solutions.
Shelly Group's partnership with ALSO is a strategic move that aligns with its goal of becoming a leading player in the IoT and smart building space. With ALSO's support, Shelly is well-positioned to capitalize on the growing demand for smart home and building automation solutions, ultimately contributing to the company's long-term success and shareholder value.
