Ron Gordon Watch Repair, a prominent watch repair service in New York City, has published a new blog post examining the recently redesigned TAG Heuer Monaco Chronograph. The post explores how TAG Heuer has modernized the iconic square watch while preserving its rebellious heritage. According to Ron Gordon, owner and head watchmaker, the Monaco's square case sets it apart in an industry dominated by round watches. "There are many types of luxury watches," Gordon said. "The funny thing is that no matter how different these watches may appear, they share one common trait: roundness. The TAG Heuer Monaco, however, became unique by its squareness."
The new blog post, titled "The Square Rebel Returns: TAG Heuer Reinvents the Monaco Chronograph," provides a detailed overview of the watch's updates. The Monaco now features a refined 39mm Grade 5 titanium case, which Gordon notes dramatically improves wearability by reducing weight while maintaining visual presence. The post also examines the redesigned case geometry, updated dial architecture, and the continued use of the signature left-side crown. Gordon highlights the new in-house Calibre TH20-11 movement, which boasts an 80-hour power reserve and a column-wheel chronograph construction, representing a significant technical advancement for the Monaco collection.
Gordon emphasizes the importance of regular maintenance for all mechanical watches, regardless of age. "Movements wear out. Gaskets age. Lubricants dry out," he explained. "People often forget that watches – like cars and other mechanical devices – need service. My mission is to educate the consumer so that they know this, and keeps these unbelievable timepieces on one's wrist." The post serves as a reminder that even modern watches require periodic inspection and repair to maintain performance and value.
More information on the new Monaco can be found at Ron Gordon Watches. Those seeking TAG Heuer repair services in New York can visit this page. Official details from TAG Heuer are available at TAG Heuer's website.
