In the competitive landscape of customer acquisition, companies often celebrate new wins with elaborate processes, while the ongoing care of existing customers can fall by the wayside. This oversight can lead to churn and lost revenue, a problem that Sighub aims to solve with its new app, Renewal Radar. The tool, designed for HubSpot users, monitors customer data already within the CRM to identify accounts that may be slipping through the cracks, ensuring that renewal opportunities are not missed.
The announcement comes at a time when customer retention is more critical than ever. According to industry research, acquiring a new customer can cost five times more than retaining an existing one, and increasing retention rates by just 5% can boost profits by 25% to 95%. Yet, many companies still focus their sales pipelines and follow-up sequences on new business, leaving renewal signals buried in disparate CRM records.
Renewal Radar addresses this disconnect by scanning customer accounts in HubSpot, identifying the strongest available renewal signal, and checking whether recent activity suggests the customer is already receiving attention. When signals indicate a potential risk, the app surfaces the account, allowing the responsible team to take action. This proactive approach helps companies maintain the health of their existing customer base, which is often the most predictable source of revenue.
“Companies put enormous effort into winning new customers, but existing customers can become surprisingly easy to overlook once the deal is closed,” said Ulaş Arslan, founder of Sighub. “Customers notice that long before a renewal is officially at risk. We built Renewal Radar to help teams spot that gap while there is still time to do something about it.”
The app is designed as a lightweight layer on top of HubSpot, rather than a replacement for existing CRM or customer success processes. It monitors renewal information across multiple HubSpot sources, including deals, line items, quotes, subscriptions, and custom objects, while also considering recent customer activity. When an account requires attention, Renewal Radar can create a focused task for the responsible team, and once the situation is resolved, the alert can be resolved as well.
This approach is particularly appealing to Customer Success and RevOps teams that already manage customers in HubSpot but do not want to invest in a separate enterprise customer success platform. By leveraging existing data, Renewal Radar offers a cost-effective solution to ensure existing revenue receives the same attention as new pipeline.
For companies focused heavily on growth, the uncomfortable question is not only how many new customers are being won. It is whether the customers they already fought to win still feel like somebody is paying attention. Renewal Radar aims to answer that question by providing a clear view of customer health and renewal risk.
Available now through the Sighub website and the HubSpot App Marketplace, Renewal Radar is a timely addition for businesses seeking to balance their acquisition efforts with robust retention strategies.
