Primaris Health, a private health care clinic in Calgary, hosted an invite-only preview event on October 9, 2025, at Ferrari of Alberta to introduce its executive membership program. The event marked the company's first public unveiling of a model designed to provide proactive, coordinated primary care to high-performing professionals seeking an alternative to the standard healthcare system.
CEO Matthew Lau outlined the clinic's approach, citing fragmented and reactive health experiences that plague many Albertans. The Primaris membership is built on four principles: timely access, clinical continuity, prevention-forward planning, and measurable outcomes. "Executives manage every major asset in their business with a plan and a team," Lau said. "Their health deserves the same standard. Our membership gives members a dedicated physician, a coordinated care team, and a proactive roadmap, not a series of disconnected appointments."
The team-based care model, described by Dr. Brenden Kunimoto, anchors each member to a physician while coordinating across specialties and allied health disciplines. Dr. Dan Chen presented the prevention and performance framework, covering evidence-based screening schedules and lifestyle medicine. Dr. Paul Lubitz addressed specialty access and on-site service infrastructure, explaining how Primaris compresses diagnostic and treatment timelines that typically span weeks under standard referral pathways.
Membership benefits include timely medical access, virtual appointment options, a dedicated care coordinator for referrals and active health management, and private unhurried appointments with written action plans. Members receive comprehensive baseline assessments at enrollment, with regular reviews tied to personal health goals. For executives seeking private health care in Calgary, the Primaris model functions as a long-term managed health strategy.
Primaris Health is accepting inquiries for founding membership spots. Prospective members can schedule a phone consultation through the website. The clinic is located at #400, 60 Uxborough Place NW, Calgary, Alberta. For membership information, visit www.primarishealth.ca/membership.
