PickleJar Entertainment Group, Inc. (OTC Pink: PKLE), a live entertainment technology company, announced it is providing marketing technology and fan engagement capabilities for the feature film Sunflower Child. The film stars Gavin Casalegno (Amazon's "The Summer I Turned Pretty") and rising talent Jennifer James, who also wrote the screenplay. The project is currently in post-production after filming in the U.K., including at Twickenham Studios.
This collaboration represents a strategic expansion of PickleJar's content portfolio beyond its core technology. The company will activate its integrated platform—including FanVivo, PickleJar Up All Night, and PickleJar Plus—to extend the film's audience reach across radio, digital, and venue channels. "This collaboration reflects PickleJar's commitment to expanding beyond core technology and into supporting original content that resonates with audiences," said Kristian Barowsky, President and Co-Founder of PickleJar Entertainment Group. "Film is a natural extension of our entertainment ecosystem."
MSR Media International is handling worldwide sales and introduced the film to international buyers at the European Film Market in Berlin in February 2026. The team will continue building international distribution momentum at the upcoming Cannes Film Festival in May 2026. "We are thrilled to represent Sunflower Child, a film that exudes authenticity and heart," said Karinne Behr of MSR Media International. "It's a story that we believe will truly connect with audiences everywhere."
The film marks the feature directorial debut of award-winning cinematographer Jamie Touche (Cerebrum, Trinou) and also features Daniela Norman ("Tiny Pretty Things"), Muhannad Ben Amor (Disney+'s "Andor"), and Maddie Close (BBC's "The Other Bennet Sister"). The story follows a young screenwriter who unexpectedly falls for an aspiring director, facing betrayal and the cost of success. "This project became one of those rare experiences that took on a life of its own," said writer and lead Jennifer James.
PickleJar's involvement is consistent with its broader support of emerging independent filmmakers, including its sponsorship of the Nashville Film Festival in 2024 and the development of PickleJar Flix as a service in 2025. Jennifer James is the daughter of PickleJar Chairman and Chief Executive Officer Jeff James. In 2025, PickleJar made a £25,000 investment in the Sunflower Child production, which was reviewed and approved by the company's independent directors on arms-length terms. Additional details regarding the integrated marketing campaign will be announced in the coming weeks.
For more information, visit picklejar.com or view the original release on NewMediaWire.
