ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm about introducing the ORGANA brand and its wellness portfolio to buyers from health, specialty, food, drug, and mass retail channels. The event facilitates scheduled meetings between brands and retailers, focusing on product discovery and new retail opportunities.
Among the products ORGANA plans to feature is its new ORGANA Mineral Shots, available in a colorful point-of-purchase display designed to help retailers merchandise the individual bottles conveniently. Mills highlighted the importance of ECRM for showcasing what sets ORGANA apart, noting the company's decades of experience in developing natural wellness products. He looks forward to presenting both ORGANA and new concepts like Mineral Shots to retailers.
The Mineral Shots format extends ORGANA's focus on plant-derived mineral nutrition into a convenient single serving. For retailers, the packaging includes a countertop display that offers high visibility and easy consumer discovery. The packaging emphasizes that Mineral Shots are all-natural and caffeine-free, providing an option for consumers seeking mineral nutrition without caffeine. Mills explained that the design aims to be convenient for consumers and practical for retail, making the product highly visible to shoppers.
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other products. The company's participation at ECRM aligns with its pursuit of broader U.S. distribution and increased brand awareness among consumers and retailers. Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. More information about the company's wellness philosophy is available at organa.net.
Mills noted the growing interest in natural wellness and the need for products that stand out in stores. He expressed excitement about bringing the ORGANA story to ECRM and exploring future opportunities. The company, headquartered in Springville, Utah, maintains a 5-star BBB rating and nearly three decades of dedication to natural wellness.
