Nearly three decades after its founding, ORGANA International is taking its plant-derived minerals and wellness products to a broader retail audience. The company's CEO, Larry Mills, will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session from Sept. 14-17 in Palm Beach Gardens, Florida, where he will meet with buyers from major health, specialty, food, drug, and mass retail channels.
Unlike typical ECRM exhibitors launching a new product or brand, ORGANA brings a history dating back to 1997 and a portfolio that includes fulvic acid trace mineral drinks, liquid oxygen, herbal teas, magnesium creams, and topical products. Mills emphasized the value of this experience: "We've been doing this for a long time, and we've learned a tremendous amount by listening to our customers and continuing to evolve the ORGANA product line. What excites me about ECRM is the opportunity to sit down with retailers, tell them who we are, show them what we've built, and explore where ORGANA might fit with their customers."
ORGANA's participation comes as it seeks to expand its U.S. retail presence beyond its existing online channels. The company's new Mineral Shots, packaged in a colorful point-of-purchase display, are designed for high-traffic retail locations. This breadth allows Mills to discuss not just individual products but the company's overall approach to wellness and how different ORGANA items could complement a retailer's existing assortment. "Every retailer is different, and that's one of the reasons I'm looking forward to these conversations," Mills said. "We're not going into ECRM assuming one product or one approach is right for everyone. We want to understand what buyers are looking for and have meaningful conversations about where ORGANA could make sense."
The retail wellness marketplace has changed significantly since 1997. Consumers today have more choices and information, and they increasingly value ingredient sourcing, plant-derived nutrition, and transparency. ORGANA has responded by focusing on consumer education around topics like soil health, nutrient density, and fulvic minerals. "Today's consumers ask questions," Mills noted. "They want to understand ingredients and why they're choosing one product over another. We believe education and transparency are increasingly important parts of building a wellness brand that consumers can trust."
ORGANA's products are already available nationwide through its Amazon storefront and on OneLavi.com. This online presence gives consumers a chance to discover the brand while the company explores new retail partnerships. "ECRM is about what comes next for ORGANA," Mills added. "We've built the company steadily over the years, and we're excited about the opportunity to meet new retail partners and introduce ORGANA to many more consumers."
The company's participation in ECRM signals a strategic move to leverage its established reputation and diverse product line to capture a larger share of the natural wellness market. With a focus on education and transparency, ORGANA aims to differentiate itself in a crowded field and build lasting relationships with retailers who share its commitment to natural health solutions.
