His Majesty Ogiame Atuwatse III, the Olu of Warri, and Her Majesty Olori Atuwatse III, Mama Iwere, have unveiled a new cultural identity movement and digital platform named 'Iam Itsekiri,' aimed at uniting Itsekiri people and their friends globally. The initiative, set to launch soon under the authority of the Palace of the Warri Kingdom, seeks to connect Itsekiris at home and in the diaspora through a media-driven campaign and a dedicated mobile application serving as a digital gathering place for community members.
Speaking on the vision, His Majesty emphasized that the movement is built on the central truth that the name Itsekiri means "blessing surrounds us," and the platform aims to strengthen identity, pride, and unity among the people while extending belonging to friends and allies of the kingdom. The initiative redefines Itsekiri identity beyond geography and population size, noting that history shows communities driven by a strong idea can grow into influential movements. "To say 'I am Itsekiri' is to make an active declaration that one belongs to a people that blessing follows," His Majesty stated.
The movement welcomes three groups into one community: those born Itsekiri, those who became part of the family through marriage, and friends of Itsekiri who identify with the values and ideals of the people. This approach broadens participation while preserving cultural pride and heritage. The 'Iam Itsekiri' application functions as a digital village where users can access updates from the Palace and the kingdom, connect with fellow Itsekiris across the globe, and engage with cultural content promoting language, traditions, customs, and indigenous cuisine. The app will soon be available on both the Apple Store and Google Play Store.
The movement is amplified through the #IAmItsekiri Challenge, encouraging participants to share personal stories, testimonies, and experiences reflecting the Itsekiri identity. According to His Majesty, the initiative is "not nostalgia, but strategy," aimed at preserving Itsekiri heritage, strengthening community bonds, and projecting the blessing and values of the Itsekiri people onto the global stage.
