Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator, has announced the launch of its new Revenue Architecture Assessment, a four-week program designed to provide founder-led B2B companies with a clear, evidence-based understanding of their business's strengths and weaknesses, along with specific actions for the next 90 days. The program is offered at a fraction of the cost and time of traditional consulting engagements, with a price under $15,000 and a turnaround of four weeks, compared to typical consulting firms that charge between $25,000 and $75,000 and take more than 12 weeks.
The Revenue Architecture Assessment follows a structured weekly schedule. Week one involves interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two is dedicated to synthesizing and analyzing the gathered data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations with a 90-day implementation roadmap. The final week culminates in a live two-hour presentation of findings by founder Rich Smith to the CEO and senior leadership team.
Rich Smith, who brings over 30 years of C-suite marketing leadership, emphasized the program's focus on providing answers rather than a long-term consulting engagement. "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."
Smith's track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, noted Smith's impact: "Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification."
The Revenue Architecture Assessment is available immediately. For more information, visit richmsmith.com.
