Denver-based green cleaning company Dashing Maids has expanded its services with the launch of Mountains of Laundry, a pickup and delivery laundry service aimed at busy families and professionals. The new venture, announced on September 20, 2026, seeks to alleviate the burden of household chores by collecting laundry directly from customers' doors, washing and folding each load with hypoallergenic, environmentally friendly detergents, and returning items clean, folded, and ready to be put away. Pricing begins at $2.75 per pound with a $40 minimum per order, and monthly membership plans are available for those who prefer a consistent, recurring schedule.
The launch matters because it addresses a persistent pain point for many households: the never-ending cycle of laundry. By offering a convenient, eco-conscious solution, Mountains of Laundry not only saves time but also caters to individuals with sensitive skin or environmental concerns. The use of hypoallergenic detergents is particularly significant, as it reduces exposure to harsh chemicals and allergens, making the service a healthier option for families. Moreover, the service's commitment to eco-friendly products aligns with growing consumer demand for sustainable businesses, potentially setting a new standard for laundry services in the region.
Ashley Matuska Kidder, owner of both Dashing Maids and Mountains of Laundry, emphasized the natural extension of their existing mission. "For more than a decade, Dashing Maids has been about giving people their time back," she said. "Laundry is one of those chores that never really ends, and we wanted to build a service that treats it with the same care and consistency our cleaning clients already trust us for." This strategic move leverages the company's established reputation and operational expertise, potentially attracting a loyal customer base from its cleaning clientele.
Initially, the service is launching in a select area of the Denver metro, with the team focused on building delivery routes and refining operations before expanding. As demand increases, Mountains of Laundry plans to grow its coverage area over time. This phased approach allows the company to maintain quality control and ensure reliable service, which is crucial for building trust in the competitive on-demand economy. For customers who sign up for a membership, benefits include a free reusable laundry bag, free delivery, no per-order minimum, and 10 percent off household extras such as rugs, comforters, and dog beds. These incentives are designed to encourage recurring business and foster customer loyalty.
The broader implications of this launch extend beyond convenience. By integrating hypoallergenic and eco-friendly practices, Mountains of Laundry contributes to reducing the environmental impact of laundry routines, which can be water- and energy-intensive. Additionally, as a woman-owned, locally operated business, it supports the local economy and exemplifies entrepreneurial growth within Denver. The service also reflects a growing trend of outsourcing household tasks to reclaim personal time, a valuable commodity for busy professionals and families.
For more information about Mountains of Laundry, visit their website at https://www.mountainsoflaundry.com.
