naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a new product format that merges creators, artificial intelligence, maps and local businesses into a single discovery experience. The format is designed to inspire users, highlight local businesses, and encourage in-person visits. The first World, "Fresh & Groovy," was developed with creator and DJ Dennis Bauer and guides users through Zurich's food, drinks, pop-up and lifestyle scene, offering an interactive map and personalized feed to discover places by content and location.
The launch of the first World marks the beginning of a gradual rollout. Together with Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, additional creators such as Steve Merson and Kevin Lutolf will build their own Worlds in the coming months. These selected creators have a combined reach of over three million followers, channeling substantial community potential directly into the naoo ecosystem for efficient organic growth.
Each World connects creators, community and real-world places into a continuously growing discovery experience. Local offers from restaurants, shops, event organizers and other businesses can be integrated into thematically relevant Worlds, embedding local activations within cultural, thematic and geographic contexts. This makes them feel like a natural part of the user journey, turning digital inspiration into real-world visits.
naoo is addressing the growing market for local digital activation. While existing platforms either show content or help find places, naoo combines creators, communities, AI and local businesses in one discovery experience. The platform architecture is designed for expansion to new cities alongside strong local creators, creating a scalable mechanism for international growth. Worlds also lays the foundation for future AI-native verticals such as shopping, travel, real estate and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, said: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is building a creator-led media, social interaction and local activation business model connecting digital attention with measurable real-world outcomes. The platform offers personalized content, gamification, and a points-and-rewards system, while enabling business customers to create offers and incentivize visits through naoo points. The company is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). For more information, visit the original release on NewMediaWire.
