ZUG, Switzerland – naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, today announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new iteration marks a significant evolution in naoo's proprietary recommendation system, fundamentally upgrading how content is discovered, personalized, and surfaced across the app.
Unlike its predecessor, naoo Sense 3 reacts to each user in real time. The feed now offers something new every time it is opened, adapting instantly to shifts in user behavior and interests. New users can find relevant content much faster, experiencing a personalized feed from their very first session rather than seeing generic content that everyone else sees. This real-time responsiveness is a core differentiator, setting naoo Sense 3 apart from traditional algorithmic feeds.
naoo Sense 3 is the first feed built end-to-end on naoo's matured AI organization. Following the early milestone of naoo Sense 2 in mid-2025, the AI team has delivered a full stack of infrastructure and products. In rapid succession, naoo shipped the foundations of an AI-personalized discovery platform, including scalable data and AI infrastructure (GAIA), a machine-learning framework for automated model training and real-time serving (ModelKnife), and a real-time experimentation layer (METIS). These were complemented by user-facing products such as semantic, multilingual search (naoo Search), AI-driven video recommendations (naoo Loops), and semantic matching for connecting users with relevant people and communities (People Matching).
A crucial aspect of naoo Sense 3 is its capacity for continuous improvement. Leveraging the real-time experimentation framework, naoo can run multiple versions of the feed algorithm side by side, measure their performance against real engagement signals, and confidently roll out the strongest configurations. This ensures the feed evolves and improves over time rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works – and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique – interests, location, community and, increasingly, our business ecosystem – in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
Strategically, this launch underscores naoo's ambition to deepen user engagement and retention. The world's leading social platforms have relied on highly personalized, fresh content feeds to drive growth. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen its active user base and support sustained growth. A phased rollout for naoo Sense 3 is planned for August 2026.
naoo AG is headquartered in Zug, Switzerland, and employs 41 people across the group's activities. The company is listed on the Dusseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329). For more information, visit the original release on NewMediaWire.
