Shareholders of naoo AG (Dusseldorf: NAO, ISIN: CH1323306329) unanimously approved all resolutions proposed by the Board of Directors at the company's 2026 Annual General Meeting held yesterday, according to a press release. The meeting, which saw 54.33% of the total share capital of CHF 5,561,277 represented, marks a significant milestone for the operator of an AI-powered Social Discovery, Activation & Commerce Platform.
Among the key approvals were the consolidated financial statements for the fiscal year 2025, prepared in accordance with International Financial Reporting Standards (IFRS). These statements report a net profit of CHF 334,000 for the financial year 2025, underscoring the company's improving financial performance. Shareholders also approved the appropriation of retained earnings as per naoo AG's statutory financial statements.
In addition, shareholders granted discharge to the members of the Board of Directors and Executive Management, signaling confidence in the leadership. Michel Pola was re-elected as a member of the Board of Directors for a further one-year term and accepted the election. The meeting also confirmed Forvis Mazars SA, Zurich branch, as the auditor for the financial year 2026.
naoo AG is building the future of creator-led media, social interaction, and local activation, with a business model designed to connect digital attention with measurable real-world outcomes. The core of the group is the naoo platform, a next-generation social media and activation ecosystem that links digital attention with geographic relevance and merchant interaction. The platform offers a unique user experience through personalized content, gamification, and an innovative points-and-rewards system, while creating value through local incentives and measurable activation around physical places.
Together with Kingfluencers AG—the largest influencer agency in Switzerland and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling. This partnership creates new funnel extension opportunities between digital campaigns and real-world interaction.
naoo continues to expand its ecosystem through proprietary creator-driven media formats such as vertical shorts and content hubs, which broaden reach, deepen engagement, and support a diversified, IP-driven business model. The company is headquartered in Zug, employs 41 people across the group, and is listed on the Düsseldorf Stock Exchange.
