ZUG and ZURICH, SWITZERLAND - naoo AG (Dusseldorf: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, has announced the launch of naoo Generation V, a fully rebuilt platform that integrates naoo business directly into the app. This release marks a strategic milestone in creating a closed-loop ecosystem linking digital engagement with real-world commerce.
Generation V features a fundamentally renewed technological foundation, including a redesigned frontend and backend built on a modern enterprise-grade Java architecture. The upgrade aims to improve scalability, user experience, and future readiness. The platform’s map functionality has been significantly enhanced to better connect digital content with physical places and local relevance. Five cities—Zurich, Geneva, Berlin, London, and New York City—are preconfigured, with curated local content gradually appearing.
naoo business, previously announced for Q1 2026 rollout, is now live within the new platform environment. It enables local activation formats, allowing merchants to create individualized offers and incentivize visits to physical locations using naoo points. The rollout follows a dynamically scaling phased model to ensure rapid merchant integration while maintaining high-quality local content.
According to the company, by the end of February 2026, naoo had reached approximately 160,000 cumulative downloads, providing an installed user base for this next stage of development. Combined with the demand generation capabilities of Kingfluencers AG, the platform aims to extend digital attention into measurable local activation. “With Generation V, naoo has a product architecture that creates unique value through local incentives, measurable activation around physical places leading to new funnel extension opportunities between digital attention and real-world interaction,” said Gregor Doser, Chief Commercial Officer and Managing Director of naoo AG.
naoo AG is building a creator-led media and commerce ecosystem that connects digital attention with geographic relevance and merchant interaction. The platform includes personalized content, gamification, and a points-and-rewards system. Kingfluencers AG, the largest influencer agency in Switzerland, supports the platform with expertise in creators, campaigns, and brand storytelling. naoo AG employs 41 people across its group operations and is listed on the Dusseldorf Stock Exchange. For more information, view the original release on NewMediaWire.
The company expects the integrated merchant layer and new technological architecture to support scalable merchant monetization across further markets over time, positioning naoo as a key player in the convergence of social media and local commerce.
