As housing and community development discussions intensify nationwide, multifamily housing professional Jeff Herter is urging local leaders, business owners, and residents to shift focus from immediate solutions to the long-term health of their neighborhoods. With over fifteen years of experience in multifamily properties, Herter argues that thriving communities are not the product of a single major project or policy, but rather the cumulative effect of consistent, small-scale improvements that enhance connectivity, resilience, and appeal.
"People often look for one thing that will transform a neighborhood," Herter said. "In my experience, meaningful change usually comes from a series of smaller improvements that build on one another. It might be a local business opening its doors, a park being renovated, or homeowners investing in their properties. Those individual decisions create momentum."
Research supports the importance of steady community investment. According to the National Association of Realtors, neighborhood quality, access to amenities, and nearby businesses remain among the leading factors influencing where people choose to live. Communities that invest in walkability, public spaces, and local services often become more attractive to both current and future residents.
Herter believes that successful neighborhoods are defined not only by the buildings within them but also by the people who live and work there. "When I visit a community, I pay attention to more than the property itself," he said. "I notice whether local businesses are busy, whether people are spending time in parks, and whether residents seem connected to the neighborhood. Those are often signs that people believe in where they live."
He also encourages community leaders to adopt a patient approach to revitalization. "There is a tendency to look for immediate results," Herter said. "But healthy communities usually develop over years, not months. Progress often comes from making thoughtful decisions consistently instead of trying to solve everything at once."
According to the U.S. Census Bureau, communities across the country continue to experience population shifts as people relocate for employment, affordability, and quality of life. These changes underscore the importance of creating neighborhoods that offer strong local amenities, safe public spaces, and opportunities for residents to build lasting connections.
Herter believes every community already possesses strengths that can serve as a foundation for future growth. "I think one of the biggest mistakes people make is focusing only on what needs to be fixed," he said. "Every neighborhood has something worth building on. When communities recognize those strengths and continue investing in them, they create places where people want to stay."
He also highlights the pivotal role small businesses play in shaping neighborhoods. "Small businesses are often among the first to demonstrate confidence in a community," Herter said. "When entrepreneurs choose to open a restaurant, a coffee shop, or another local business, they are making a long-term commitment to that neighborhood. Those investments help create places where people gather and build relationships."
Rather than measuring success by rapid change, Herter believes communities should focus on steady, sustainable progress. "The strongest neighborhoods I've visited weren't necessarily the newest or the most expensive," he said. "They were places where people cared about their community and continued making small improvements year after year. That's what creates lasting success."
Herter encourages residents to become involved in their own communities by supporting locally owned businesses, participating in neighborhood events, volunteering with community organizations, and taking pride in the places they call home. He emphasizes that long-term neighborhood growth is not the responsibility of one group alone but the result of many people making positive contributions over time.
