The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has announced a strategic partnership with Latinhub TV, a new AI media company. The collaboration positions Madrid as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into a global expansion effort. The partnership was unveiled at an Austin event that also launched Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
Central to the announcement is the world premiere of 'Markitos For the People,' an AI-powered digital twin of Madrid, produced as a microdrama by Steve Mudd, CEO of Talentless AI. The series, which debuted on Latinhub TV, translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format designed for media expansion and brand activation. Eduardo Velasco, CEO of Latinhub TV, explained, "Markitos is a sample of the microdrama production we can do with artificial intelligence. The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The implications of this partnership are significant. By leveraging AI to create a digital twin and microdramas, Madrid and Latinhub TV are pioneering a new model for personal branding and content creation that can scale globally. Latinhub TV, by Agentic TV, operates as a content engine monetized across multiple platforms, including Roku & OTT, in-store DOOH, web, mobile, and social media, as well as Bodegas TV, its NYC-branded point-of-sale network. This infrastructure provides a direct channel to the Hispanic audience, a demographic that is increasingly influential in the U.S. economy. For more information, visit latinhub.tv and bodegas.tv.
Madrid's role as Economic Architect for America's Next 250 further amplifies the partnership's impact. The Austin event kicked off a three-city run that continues September 13 in Las Vegas and culminates in Washington, D.C., focusing on keeping entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary. The initiative emphasizes Human Capability, Technological Adoption, Economic Prosperity, and Global Reach. Madrid stated, "Visibility is valuable. Enterprise is transformational. This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale."
This collaboration matters because it demonstrates how AI and media can be harnessed to empower entrepreneurs and broaden economic participation. By combining Madrid's expertise in small business and AI adoption with Latinhub TV's innovative media platforms, the partnership aims to drive enterprise growth and create new opportunities for underrepresented communities. As Madrid serves as Entrepreneur-in-Residence at NMSDC and Senior Executive Advisor to First National Bank of Bastrop (Texas), his involvement lends credibility and reach to the venture. The launch of 'Markitos' and the microdrama format could signal a shift in how thought leaders and brands engage audiences, using AI to produce dynamic, personalized content that resonates across cultures and platforms.
