VANCOUVER, BC – Loulou Lollipop has introduced the Big Dreams Swaddle Wrap, a new addition to its Big Dreams sleep collection, designed to address the common frustration of babies wiggling out of traditional swaddles. The product, now available on LoulouLollipop.com and LoulouLollipop.ca, is also a finalist for the Baby Safety Award of Excellence from the Baby Safety Alliance.
The swaddle wrap was inspired by co-founder Angel Kho's own struggles with her first daughter, who needed swaddling for nearly six months. “She always managed to wiggle one arm out — even through the zipper opening — and she'd wake herself up in the middle of the night,” Kho recalled. “I even tried elastic bands around the shoulders just to keep her arms in. Looking back, it's almost comical. At the time, I was completely exhausted.”
The Big Dreams Swaddle Wrap features a soft, silent, and secure closure that wraps around the baby's torso, providing gentle tension and womb-like comfort while allowing legs to move freely. This design extends the Big Dreams collection, which already includes the award-winning Sleep Bag, back to the newborn stage.
The swaddle wrap is made from TENCEL™ Lyocell fabric, which is breathable and helps regulate body temperature. The insulation blends 30% TENCEL™ Lyocell with 70% DuPont™ Sorona®, a fiber that includes plant-based content derived from corn. It is OEKO-TEX® STANDARD 100 certified, ensuring all components are tested for harmful substances.
Parents can vote for the Baby Safety Award of Excellence until September 13, 2026, at the Baby Safety Alliance website. The winner is chosen by public vote, making this decision directly in the hands of parents.
Kho emphasized the product's durability and thoughtful design. “I truly believe this is a product you'll only need to buy once,” she said. “We spent years getting the details right. It's the swaddle we would have wanted for our own babies.”
The Big Dreams Swaddle Wrap is available in three popular prints, with more options coming soon. It is part of Loulou Lollipop's commitment to creating safe, sustainable, and beautiful baby essentials, as a Certified B Corporation.
