KeyCrew Media, an expert-first real estate media company, has named Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The recognition comes as KeyCrew deepens its coverage of the region’s property management market, aiming to provide owners and investors with actionable insights from experienced operators.
Sasomsup founded Earnest Holmes Property Management in 2015 and has built the firm into a full-service property manager serving single-family, condo and multifamily owners across the Los Angeles area. He guides clients from initial listing through leasing, day-to-day management and move-out, and has written on property management and small-business ownership as a Forbes Business Council contributor.
The partnership matters because Los Angeles’s rental market presents unique challenges. A shifting regulatory landscape, high property values, and a large share of accidental landlords—owners who inherited a home, relocated out of state, or outgrew their previous residence—create a need for reliable, expert-driven information. Sasomsup’s perspective is rooted in daily work with these owners. “Most of the landlords I work with never planned on renting out a property—they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset,” Sasomsup said. “Partnering with KeyCrew is a chance to help owners understand what they’re actually dealing with before they make a costly mistake.”
Through the partnership, KeyCrew’s team will work with Sasomsup to produce dedicated thought leadership and market insights published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. Steve Marcinuk, Co-Founder and CEO of KeyCrew, said, “We’re excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does.”
Initial coverage is already underway. KeyCrew’s first articles with Sasomsup examine what it means to become an accidental landlord in Los Angeles, including the tax questions that arise when renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region’s landlord-tenant law continues to shift. Upcoming pieces will address the true cost of self-managing versus hiring a property manager and the multifamily investment side of the business. Sasomsup’s areas of expertise include first-time landlord guidance, Los Angeles landlord-tenant law, self-managing versus hiring a property manager, and multifamily and investor-owned property considerations.
For Los Angeles property owners, the collaboration offers a timely resource. As regulations evolve and more owners find themselves renting out properties unintentionally, access to expert analysis can help them avoid costly mistakes. KeyCrew’s platform reaches over 40,000 professionals and investors and syndicates content to more than 300 publications, platforms, and AI engines, amplifying Sasomsup’s insights across a broad audience. Owners and investors seeking more information can visit theearnesthomes.com and keycrew.co.
