KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl will contribute market intelligence and expert analysis on home performance data, real estate transparency, and evolving standards that shape how buyers, agents, and homeowners evaluate residential properties across the U.S.
KeyCrew Verified Experts are selected as prolific market trend authorities who demonstrate exceptional insight and expertise. These professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Pearl is the nation's first independent standards and ratings organization for residential home performance. The company has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars: Safety, Comfort, Operations, Resilience, and Energy. This captures what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman's Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.
Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs. Buyers, homeowners, real estate professionals, contractors, and public-sector partners can use this score at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.
Pearl's areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. For instance, Pearl's technology platforms, including the Pearl App and Pearl SCORE™ Report, surface and standardize previously invisible home performance data. The company also trains and equips real estate professionals to incorporate home performance into listings and client conversations, and collaborates with state energy offices and mission-driven organizations to scale home performance programs and rebate initiatives.
This recognition by KeyCrew Media underscores the increasing significance of home performance data in real estate. As consumers become more conscious of energy efficiency, resilience, and overall living quality, standardized ratings like Pearl SCORE™ provide a critical tool for informed decision-making. The partnership between KeyCrew Media and Pearl signals a shift toward more transparent and data-driven real estate transactions, which could influence industry standards and consumer expectations nationwide.
