Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition, announced on September 21, 2026, honors her commitment to clients, community, and a higher standard of real estate professionalism. The award matters because it reflects a broader shift in the real estate industry: success is no longer measured solely by transactions but by a combination of community focus, exceptional client care, creative marketing, and high performance.
The Lighthouse Marketing Institute evaluates recognized agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement. This merit-based approach distinguishes the Institute’s recognition from many industry awards that are tied to fees or volume thresholds. For consumers, such third-party validation can serve as a signal of an agent’s holistic approach, particularly in competitive markets where differentiating between professionals is challenging.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. These figures underscore the growing importance of digital reach and visual storytelling in real estate marketing, where professional photography and video help properties reach audiences well beyond traditional listing platforms.
That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition.
The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession. To view Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory.
For real estate professionals, the recognition signals that community engagement and creative marketing are increasingly integral to professional standing. For buyers and sellers, it offers a way to identify agents who prioritize both results and relationships. As the industry continues to evolve, awards like this may help set new expectations for what it means to be a top-performing agent.
