IVOREE, the omnichannel engagement platform serving operators across North America, has completed an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment. The agreement extends IVOREE's patron engagement technology and AI-driven capabilities to six properties spanning four states, according to a company announcement.
The properties include Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas. The deployment centers on a single platform architecture designed to connect patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits.
The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology. The platform's player-data layer enables each property to tailor the guest experience at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
The significance of the deployment lies in its scope and the operational challenge it addresses. The rollout spans four distinct regulatory environments and player markets, each operating on the same connected platform foundation. That uniformity could allow Ember Entertainment to maintain consistent patron experiences across state lines while still adapting to local market nuances, a balance that has historically been difficult for regional gaming operators to achieve.
"We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," said Jason Gregorec, President of Delaware North's gaming business. "We were deliberate about having our launch overlap with our Ember Rewards rebranding to pack a powerful double punch, delivering the type of technology and guest experience that has never been seen in gaming and hospitality before."
The alignment with Ember Rewards is particularly important because loyalty programs are a primary driver of repeat visitation in regional gaming. By integrating the rewards program into a single mobile platform, Ember Entertainment can potentially increase cross-property visitation and capture more spending across its portfolio.
"Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them," said Vaughn Place, Head of Product Strategy at IVOREE. "That's the kind of challenge our platform is built for."
The deployment also reflects broader consolidation in gaming technology, where operators increasingly seek platforms that can scale across multiple jurisdictions rather than piecing together custom solutions. IVOREE's platform serves Historical Horse Racing operators, route markets, sovereign nation tribes, and commercial gaming locations across more than a dozen states in the US and Canada.
"This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach," said Benjamin Keller, Head of Business Development at IVOREE. "The IVOREE platform provides the Delaware North team the ability to deliver an incredible hospitality journey to their guests and stand out from other regional operators."
The full platform mobile solution is now live across all six participating properties, making Ember Rewards and IVOREE's engagement experience accessible to patrons directly through their mobile devices. For more information, visit ivoree.ai.
