inCruises announced two new travel categories at its first-ever THE Global Convention in Belgrade, Serbia, marking a significant expansion of its membership benefits. The company introduced inTrips, curated multi-day land-based vacations launching first in Dubai, and added River Cruises through partnerships with AmaWaterways and Emerald Cruises. These launches represent a meaningful evolution for a company traditionally known for ocean cruise discounts, opening new avenues for travelers to explore the world and use their accumulated Membership Reward Points.
The introduction of inTrips addresses a common pain point for travelers: the time-consuming process of planning a comprehensive land vacation. Each inTrip is designed by travel experts who research the destination and surrounding region, then assemble accommodations, transfers, transportation, sightseeing, tours, excursions, attractions, and free time into a single itinerary. "inTrips was built around the simple belief that a great vacation shouldn’t require multiple spreadsheets, three weeks of research, and a year’s worth of savings. We’ve done the heavy lifting so our Members can simply show up and experience the destination," said Anthony Varvaro, Chief Operations Officer and Chief Finance Officer at inCruises. The initial collection focuses on the United Arab Emirates, historically inCruises’ most popular destination, with options including 5- and 7-day vacations, a Dubai-only option, a Dubai + Abu Dhabi + Ras Al Khaimah option, and experiences like Dubai Hop-On Hop-Off sightseeing with Burj Khalifa admission and desert dinner safaris. These are expected to become available in late 2026, with additional destinations planned.
For inCruises Members, inTrips unlocks two compelling ways to reduce vacation costs: INsider Pricing for 17% off the retail price of the complete inTrip, and Reward Points at significant ratios similar to eligible cruises, up to 50% of qualifying bookings, with opportunities for up to 100% through All Reward Points and qualifying Elite Travel Advantages. "We wanted Reward Points to feel useful year-round, not just when someone is booking a cruise. inTrips makes that possible by putting points to work toward a complete vacation experience," Varvaro added.
The addition of River Cruises offers a fundamentally different travel style, featuring smaller ships, intimate waterways, and immersive access to inland destinations. Through partnerships with AmaWaterways and Emerald Cruises, members can explore waterways across Europe, Asia, Africa, and South America, including the Danube, Rhine, Seine, Rhône, Douro, Mekong, Nile, Chobe, and Magdalena. "River cruising opens a completely different relationship with a destination. Instead of simply arriving at a port, travelers can experience the heart of a region as they journey along its rivers, with opportunities to explore historic cities, smaller towns, and landscapes often inaccessible to larger ships," said Tatiana Wegzyn, Commercial Partnerships Manager at inCruises. "Partnering with AmaWaterways and Emerald Cruises means our Members can access these experiences through two brands that have spent decades refining the river cruise experience."
These announcements bring the inCruises offering to its broadest point since its founding in 2016. Members now have access to ocean cruises, river cruises, inStays hotels and resorts, inTours individual tours and activities, and inTrips curated land vacations. This expansion signals a clear direction for the company: more choice, more experiences, and more value for Members wherever their travels take them. As inCruises continues to grow its portfolio and global reach, it solidifies its position as a comprehensive travel membership club rather than just a cruise discount program.
