ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, unite the organization's specialty brands — Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry — along with oral and maxillofacial surgery and sedation dentistry under one roof. This integrated model allows patients of all ages to access coordinated, specialist-level care without referrals across multiple offices, reflecting a broader industry shift toward multidisciplinary practices that enhance patient experience and clinical outcomes.
Dr. Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the vision behind the expansion: "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision — bringing together the specialties families need most, under one roof, in one visit."
The organization's orthodontic heritage dates back to 1960, when Fulton Orthodontics opened as one of the region's pioneering practices, followed by Albinder Orthodontics a decade later. Both practices, along with Virginia Beach Orthodontics, have become part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding the practice in 2010 after his orthodontic specialty training at Boston University. Dr. Behl, a Diamond Invisalign provider recognized among the top in the country, completed an Executive MBA at William & Mary's Raymond A. Mason School of Business in 2026 to strengthen his leadership as the organization scales.
"Every practice we've had the honor of building on has its own story and its own patients who trust us with their care. Our job isn't to replace that legacy — it's to invest in it, modernize it, and make sure it's still here serving Hampton Roads families 60 years from now," said Dr. Behl.
ICON Smile Studios was founded by Dr. Behl and Dr. Madan on the belief that dental care should be comprehensive, collaborative, and patient-centered. The organization's subsidiary brands — Behl Orthodontics, led by Dr. Behl; Madan Periodontics & Implant Dentistry, led by Dr. Madan; and ICON Pediatric Dentistry — together with ICON Oral & Maxillofacial Surgery, provide a full spectrum of specialty care in a single coordinated visit. Dr. Madan noted, "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience — and that's exactly what these new flagships are built for."
The Virginia Beach and Norfolk openings kick off a multi-year expansion plan, with a location in Hampton planned for 2027 and Williamsburg in 2028. "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry and continuing to serve generations of Hampton Roads families — the same way Fulton Orthodontics and Albinder Orthodontics did for us," Dr. Behl added. For more information, visit iconsmilestudios.com.
