The 42nd Hong Kong International Jewellery Show and the 12th Hong Kong International Diamond, Gem & Pearl Show, organized by the Hong Kong Trade Development Council (HKTDC), concluded successfully on March 8, 2026, drawing approximately 80,000 buyers from 150 countries and regions. The twin shows, held under the "Two Shows, Two Venues" format, featured about 4,000 exhibitors from over 40 countries and regions. Notably, buyer attendance from the Philippines, Korea, Australia, and Switzerland recorded significant growth, reflecting the strong international standing of the events.
According to an on-site survey conducted by the HKTDC involving 1,509 exhibitors and buyers, 44.3% of respondents expect overall sales to increase in the next one to two years, while 49% anticipate stable sales. The survey identified Korea (73.2%), ASEAN (71.8%), and Chinese Mainland (68.5%) as markets with the highest growth potential for jewellery products over the next two years. For markets with the greatest development potential, most respondents plan to explore Europe (20.8%), ASEAN (16.8%), and Chinese Mainland (15.3%).
Product trends indicate that trendy fashion jewellery (57.3%), precious jewellery (35.1%), and designer jewellery (21.1%) have the strongest growth potential this year. Karat yellow gold (40.1%) remains the most popular precious metal, followed by karat white gold (31.7%) and pure gold (28%). Among gemstones, diamonds (28.8%) lead, followed by rubies (24.7%) and pearls (19.7%).
A major highlight was the debut of the Hard Pure Gold Pavilion, led by the World Gold Council, featuring 10 Chinese Mainland exhibitors. Regional CEO Roland Wang noted that the show helped Chinese gold manufacturers connect with international buyers, with a focus on developing markets in Southeast Asia, the Middle East, and India. Sharon Weng, Deputy General Manager of YueHao Jewellery, emphasized that expanding overseas client bases is a key priority, and the show provided an ideal platform. Another Chinese Mainland exhibitor expressed plans to set up an office in Hong Kong to leverage the city as a springboard for global expansion.
Sales exceeded expectations for many exhibitors. Korean exhibitor Soyou connected with buyers from the Chinese Mainland, Africa, and the UK, projecting a 30% sales growth. Hong Kong exhibitor SimStar Asia Limited secured orders from Europe and the US totaling millions of US dollars, with demand for high-clarity white diamonds and rare colored diamonds remaining robust. The Hall of Fame grew by over 40%, and Turkish exhibitor Zen Diamond attracted interest from the UK and US, as well as existing clients from Europe and South America.
Designer jewellery saw a rise, with over 50 designer exhibitors, including 10 Korean designers making their debut. A Korean designer received new enquiries from Europe, including Poland. The shows also hosted design competitions, including the 27th Hong Kong Jewellery Design Competition, with winning pieces displayed on-site.
Uzbekistan made its debut appearance at the shows. Fonon Jewelry House showcased gold pieces with Central Asian influences, connecting with buyers from the Chinese Mainland, Malaysia, and the Philippines, expecting sales of approximately USD 50 million. Another Uzbek exhibitor received a USD 35 million order from a Hong Kong buyer. The Uzbekistan delegation signed a Memorandum of Understanding with the HKTDC and the Hong Kong Jewellery Manufacturers' Association to promote Uzbekistan's jewellery globally.
Buyers sought diverse offerings. Turkish buyer Kasapoglu Jewellery allocated a procurement budget of over USD 900,000 for new loose diamond suppliers. US-based David Abraham & Co. discovered services ranging from certification to gemological equipment, meeting 35 exhibitors in a single day. China National Gold Group from Beijing sourced turquoise at the Diamond, Gem & Pearl Show and explored fine jewellery at the Jewellery Show, with a total procurement budget of USD 200,000. Golden Silver Z.L S.A., a Latin American silver jewellery supplier, confirmed orders with three exhibitors totaling over USD 1.9 million.
The HKTDC adopted an online-offline hybrid format, facilitating over 100 online business matching sessions for buyers unable to attend due to geopolitical situations. The shows also partnered with Taobao Tmall and Douyin, involving 10 exhibitors and over 30 influencers, generating over 35 million online impressions and sales exceeding USD 20 million. A Korean influencer sourced from exhibitors with combined purchases close to USD 700,000.
According to the HKTDC, the twin shows continue to leverage Hong Kong's role as a super connector and super value-adder, helping exhibitors expand global business opportunities. For more information, visit the exhibition websites: Hong Kong International Diamond, Gem & Pearl Show and Hong Kong International Jewellery Show.
