The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," was officially held in Beijing, marking a significant step in promoting the region's premium ecological products to a broader market. The event attracted buyers, cultural and tourism professionals, and media outlets from across the country, offering a comprehensive display of Hinggan League's distinctive eco-friendly agricultural and livestock products. Through industry stories, product tastings, business matchmaking, and the launch of cultural and tourism routes, the carnival underscored the tangible results of Hinggan League's efforts to leverage its pristine natural ecology, modern agricultural technologies, and full-chain industrial development to promote green development and increase local incomes.
At the event, Hinggan League's beef cattle and rice industries emerged as key highlights, drawing considerable attention from market players seeking exchanges and potential partnerships. Located in the golden latitude belt for agriculture and animal husbandry, Hinggan League enjoys exceptional natural advantages. In the early stages of industrial development, the league made coordinated plans for these two key industries and launched an industrial upgrade covering the entire value chain, from breeding stock and forage to farming, processing, and branding.
Breeding is the "chip" of the beef cattle industry. In recent years, Hinggan League has vigorously introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeding cattle, including Simmental and Angus, are produced annually and distributed to various parts of China. The region has also improved its technical service system through a tiered extension-agent system and on-site guidance in rural communities, helping herders adopt more scientific cattle-raising practices. In terms of forage supply, the Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, collecting crop straw from surrounding farmland and processing it into high-quality forage. Research teams have also developed palatable fermented feed using microbial fermentation technology, substantially reducing the average daily feeding cost per head of cattle and securing the "first mile" of the industry chain.
At the sales and branding end, Hinggan League's beef cattle industry is transitioning from "selling live cattle" to "selling brands." The region has cultivated large-scale meat processing enterprises and developed more than 100 product categories for e-commerce and foodservice channels nationwide. It has also established a livestreaming e-commerce operations center and set up marketing centers and forward warehouses in the Beijing-Tianjin-Hebei region. With the official launch of regional public brands such as "Keyouzhong Banner Beef," a complete modern beef cattle industry chain is taking shape.
Similarly, the development of Hinggan League rice hinges on the full value chain from seed to table. The fragrant, glutinous, and sweet taste of Hinggan League rice comes from its pristine ecological foundation—clean water, clean soil, and clean air. Local research teams have been working on rice breeding for more than 30 years, independently developing and registering 21 high-quality rice varieties and helping thousands of farming households increase their incomes each year. In Duerji Town, Keyouzhong Banner, local rice cooperatives have adopted a model of "unified planting, unified processing, and unified sales," while developing their own brands. By combining contract farming with online and offline sales, they have secured reliable sales channels and helped cooperative members achieve significant income growth. In Zhalaite Banner, entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice to be grown on "dry land" and achieving both ecological and economic benefits, including water savings of 700 cubic meters per mu.
From a quality seed to a premium cut of beef, and from a bowl of rice to a regional brand, the cattle and rice industries are part of a single coordinated strategy. Under Hinggan League's overall planning, the concentrated beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, significantly increasing collective village income. Meanwhile, 38 enterprises authorized to use the "Hinggan League Rice" brand have all adopted the nine standards established for the brand, driving the brand value beyond RMB 31 billion.
Winds sweep across the Horqin Grassland, sending waves through the grass and bending the heavy ears of rice. Moving from selling raw grain and live cattle to selling brands and quality, Hinggan League's more than a decade of dedicated efforts have transformed the grassland's ecological advantages into industrial strengths and its resource advantages into greater income for local communities, making "cattle and rice" a solid pillar of prosperity for the people and development across the league.
