FranchiseNow, Inc., a SaaS platform that brings accountability, control, and transparency to franchise qualification and funding, has appointed Marni Smith as Vice President of Success and Growth. Smith, a certified franchise executive with over 25 years of experience, will lead franchisor onboarding, adoption, training, engagement, and growth initiatives across FranchiseNow's expanding network of franchise partner brands.
Smith's background includes work with organizations such as Great Clips, Propelled Brands, CarePatrol, and Sandler. In her new role, she will help franchisors integrate FranchiseNow into their development process while accelerating adoption and engagement across franchise sales organizations. Sam Phelps, president of FranchiseNow, noted that Smith's experience and industry relationships make her an outstanding addition to the leadership team, particularly as the company scales its platform and supports more franchise brands.
Smith described FranchiseNow as revolutionizing the franchise development and funding experience, comparing it to "Venmo meets franchise funding." She emphasized that the platform enables candidates to move forward immediately after signing the franchise agreement, rather than waiting the traditional 45 to 120 days for funding. This benefits franchisors, candidates, and development teams by providing accountability, transparency, and control, reducing bottlenecks during a vital stage of the franchise ownership decision.
Smith added that she became a "true believer" after being introduced to the platform, introducing it to all her candidates with a 100% success rate. She believes that when someone decides on a franchise, they should be able to move immediately to onboarding and training while their enthusiasm is highest. FranchiseNow's DreamStart™ Funding Program and integrated qualification platform align franchise candidates, franchisors, and funding resources while reducing delays and uncertainty.
The appointment comes during a period of significant growth for FranchiseNow, as the company continues expanding its partner network, onboarding new franchise brands, and helping candidates move from inquiry to ownership with greater speed and confidence. Smith's role will be critical in helping partners maximize the value of FranchiseNow while creating greater accountability, control, and transparency throughout the franchise development and funding process.
