Forme® Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final. The campaign is powered by PlayAbly and uses the regulated prediction market Kalshi to underwrite the risk.
According to Forme® co-founder Seiji Liu, the promotion is designed to share the excitement of the World Cup with the brand's community. “Team USA has given the whole country something to cheer for, and we wanted to celebrate that the way Forme® celebrates everything - by helping people perform at their best,” Liu said. “Giving fans the chance to receive free Forme® smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage.”
The initiative represents a milestone for both e-commerce and prediction markets, demonstrating how regulated platforms like Kalshi can serve as practical risk-management infrastructure for businesses. PlayAbly, the promotions platform that designed the campaign, leverages Kalshi to make the guaranteed payout possible. “We created PlayAbly to add play to the shopping experience by harnessing excitement around cultural moments for brands,” said Angelo Ferro, founder and CEO of PlayAbly. “What's better than winning? Shopping and winning!”
Nicolas Hull, director of business development at Kalshi, noted that Forme® is the first e-commerce brand to use prediction markets to hedge risk. “This is exactly the kind of business application Kalshi is built for,” Hull said. “We're making it easier for businesses to derisk bold ideas.” The promotion is a shift from traditional discounting, allowing brands to offer full-price promotions tied to real-world outcomes without taking on unlimited financial exposure.
Forme® is known for its patented intelligent posture wearables for recovery, performance, and longevity, and serves consumers, elite athletes, and professional sports organizations. The brand is the Official Posture & Recovery Partner of the MLB Players Association. With this launch, Forme® and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach could reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.
For more information on the promotion, including official rules, visit https://forme.science/pages/team-usa.
