First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. The technology helps businesses clearly identify themselves and improve answer rates, addressing a growing challenge in the UK market where scam calls erode consumer trust.
The launch comes at a critical time for the UK market, where scam calls are a daily concern and consumers are increasingly reluctant to answer unknown or unverified numbers. According to the announcement, this trend makes it harder for legitimate businesses to reach customers. By leveraging Vodafone’s CAMARA-based network APIs, the solution verifies and brands calls, enabling enterprises to present verified, recognizable identities at scale across Vodafone’s network.
For the full announcement, including downloadable images and bios, click here.
First Orion’s branded calling solution helps businesses increase answer rates by displaying the company name and logo on the recipient’s screen, even before the call is answered. This transparency builds trust and reduces the likelihood of calls being ignored or reported as spam. For enterprises, this means higher engagement with customers, improved customer service, and more effective communication.
The partnership with Vodafone marks a significant expansion for First Orion into the UK market. The company, a market leader in branded communication solutions, already serves Fortune 500 companies and is integrated into the largest U.S. mobile carriers. Its comprehensive suite includes branded calling, messaging, advanced analytics for optimizing call programs, and real-time fraud detection to protect customers.
About First Orion: As a market leader in branded communication solutions, First Orion elevates the phone call and messaging experiences for businesses, carriers, and consumers. For more information, visit firstorion.com.
This initiative underscores the growing importance of call authentication and branding in an era of widespread phone scams. By providing a trusted communication channel, First Orion and Vodafone aim to restore confidence in phone calls for both businesses and consumers.
