First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. Under this carrier agreement, Boost Mobile subscribers will see a business’s display name on incoming calls, allowing customization of up to 32 characters to help build trust, increase answer rates, and enhance brand awareness.
This partnership addresses the growing problem of call spam and fraud by providing consumers with more information about who is calling. By displaying a business name, subscribers can make informed decisions on whether to answer, reducing the likelihood of ignoring legitimate calls. For businesses, this means higher engagement and improved customer communication.
The INFORM® Branded Calling solution is part of First Orion's comprehensive suite of branded communications tools. The company offers advanced analytics, real-time fraud detection, and other innovations that enable enterprises to provide trust and transparency at scale. First Orion is integrated into the largest U.S. mobile carriers and serves Fortune 500 companies.
Boost Mobile subscribers will benefit from this feature automatically, as it leverages existing business relationships to display caller information. The customization of up to 32 characters allows businesses to include their brand name or a short message, further strengthening brand recognition.
"This agreement demonstrates our commitment to enhancing the calling experience for consumers and businesses alike," said a First Orion spokesperson. "By partnering with Boost Mobile, we are expanding the reach of INFORM® Branded Calling to help more people trust their incoming calls."
For more details, view the full announcement at First Orion's announcement. Additional information about First Orion can be found at firstorion.com.
The move is expected to significantly reduce the number of unanswered calls from businesses, improving customer service and operational efficiency. As mobile carriers increasingly adopt branded calling solutions, consumers can expect more secure and trustworthy phone interactions.
