First Orion, a leading provider of branded communications solutions, today introduced a new patented SIP redirect-based, end-to-end call authentication integration method. This innovation allows enterprises to more easily and securely authenticate outbound calls while delivering trusted calls at scale. The announcement was made on April 30, 2026, from North Little Rock, Arkansas.
The new integration method leverages Session Initiation Protocol (SIP) redirect to verify the authenticity of outbound calls as they reach carrier networks. By integrating directly into existing telephony infrastructure, enterprises can now brand only authenticated calls with INFORM® with Logo or block unauthenticated calls with SENTRY® Call Blocking. This approach simplifies the authentication process and enhances security, reducing the risk of spoofing and fraud.
Call Authentication, the underlying technology that powers INFORM and SENTRY, is now available through this new integration. Enterprises that adopt this method can ensure that their customers receive calls with verified logos and branding, increasing answer rates and trust. For more details on the full announcement, including downloadable images and bios, click here.
First Orion's solutions are already integrated into the largest U.S. mobile carriers and are used by Fortune 500 companies. The company offers a comprehensive suite of branded communications solutions, including branded calling and messaging, advanced analytics for call program optimization, and real-time fraud detection. This new integration further expands the accessibility of trusted calling technology, making it easier for enterprises of all sizes to protect their customers and enhance brand reputation.
The importance of this announcement lies in its potential to significantly reduce the impact of phone scams and spam calls. By enabling more enterprises to authenticate their calls, consumers can have greater confidence that calls displaying logos are legitimate. This not only improves the customer experience but also helps businesses maintain brand integrity. The SIP redirect method is particularly valuable because it does not require extensive changes to existing network infrastructure, lowering the barrier to adoption.
First Orion remains committed to providing trust and transparency at scale. The company's solutions are designed to improve customer engagement, enhance security, and provide actionable insights. With the introduction of this new integration method, First Orion continues to lead the industry in branded communications innovation.
