FG Brands, a self-care and wellness platform, has announced a national rebrand of its flagship franchise, formerly known as LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new identity, featuring an updated brand image, expanded service offerings, and an enhanced digital presence. This move marks a significant milestone in the company's evolution as a leading beauty and wellness franchise opportunity.
The rebrand reflects years of growth and positive consumer feedback, positioning Bare&Sol as a franchise that offers two high-demand beauty and wellness routines—expert hair removal and airbrush spray tanning—under one roof. This combination creates two distinct revenue streams for franchise owners. The brand focuses on expert-level care, skin-loving ingredients, and an inclusive experience.
Jan Zalud, CEO of FG Brands, stated, "When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them." He added that with over one million Brazilian sugaring wax services performed, the company has perfected sugaring hair removal and combined it with professional airbrush tanning, creating a membership-driven franchise model that focuses exclusively on these services.
Bare&Sol aims to challenge the traditional waxing salon experience by catering to ingredient-conscious consumers who seek more than transactional services. Sugaring uses an all-natural sugar paste free of harsh chemicals, while airbrush spray tanning is UV-free and customized by trained estheticians. These services position Bare&Sol as a full-service skin-wellness destination, targeting the Millennial and Gen Z demographic.
New and future studios will feature a reimagined design with clean lines, warm textures, and a calming aesthetic, replacing the clinical feel associated with traditional hair removal. This shift is intended to serve today's beauty consumer.
For more information about memberships or to book appointments, visit https://bareandsol.skin. Details on becoming a franchisee are available at https://fgbrands.co.
