FG Brands, the franchise platform behind Bare&Sol™ and facial collective®, has opened the beauty and wellness franchise industry's first dual-concept studio in Birmingham, Alabama's Mountain Brook community. The studio, located in Cahaba Village Plaza, has served the community since 2013, originally as LA Bikini. After FG Brands' acquisition and a planned 2026 national rebrand, the location has been transformed into Bare&Sol™ and now includes facial collective® as a co-located sister brand, marking a pioneering move in the franchise sector.
The dual-concept studio is designed to leverage the complementary nature of its services: facial care, hair removal, and airbrush tanning. By housing both brands under one roof, the studio can serve a combined membership of over 1,000 members, with a significant number holding memberships in both brands. This integrated approach offers convenience and drives recurring revenue through membership models, which are central to both brands' business strategies.
Jan Zalud, CEO of FG Brands, emphasized the strategic value of the Birmingham location. “This studio has been part of its community since 2013, and rather than start from scratch, we were able to reinvest in a proven location, remodel it, and bring facial collective alongside Bare&Sol under one roof. What makes this work is that each brand stays independent—facial collective focused on face care and aesthetics, Bare&Sol focused on hair removal and airbrush tanning. Neither one dilutes its expertise or identity by bolting on services outside its lane, which is a trap a lot of brands fall into as they try to grow. Guests get the convenience of both under one roof, and franchisees get two focused, proven businesses instead of one that's spread thin.”
For prospective franchisees, the Birmingham studio serves as a proof of concept for the dual-concept territory model. It demonstrates how two recurring-revenue membership brands can share a single lease, team, and customer base, potentially improving unit-level economics. This model is now being offered to franchisees nationwide, providing an opportunity to operate both brands in a single location.
Bare&Sol™, formerly LA Bikini, specializes in expert hair removal and airbrush tanning, offering two distinct revenue streams for owners. facial collective® is a modern, open-concept facial studio providing professional skincare and facial treatments, along with high-quality skincare products and injectable regimens. Both brands operate under FG Brands, a self-care and wellness franchise platform designed to make people feel confident in their own skin while driving strong unit-level economics for franchise owners.
The introduction of this dual-concept model could reshape the beauty franchise landscape by demonstrating the benefits of co-locating complementary services. It offers a blueprint for franchisees to maximize revenue per square foot and enhance customer loyalty through cross-membership opportunities. As FG Brands expands this model, it may set a new standard for multi-brand franchising in the beauty and wellness industry.
