The Fashion Hong Kong promotion, organized by the Hong Kong Trade Development Council (HKTDC) with strategic partner Hong Kong Air Cargo Terminals Limited (Hactl), concluded successfully on the final day of Paris Men’s Fashion Week Spring/Summer 2027. The campaign featured a professional showroom at Rue de la Paix and a networking reception, attracting over 200 fashion industry professionals, buyers, and media representatives. The event aimed to showcase Hong Kong design talent and create opportunities for local brands to expand globally, reinforcing Hong Kong’s role as an East-meets-West cultural exchange hub.
The showroom presented Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and fashion accessories, drawing interest from European and international attendees. Business matching and partnership discussions facilitated market entry for participating brands. Notably, labels MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting creative exchange between Hong Kong and French designers.
The networking reception on 27 June sparked vibrant conversations, helping designers expand their international networks. A subsequent “Hong Kong Fashion Night dinner” further strengthened connections with the global fashion community, laying a foundation for overseas market expansion.
This promotion marked the first cross-sector collaboration between HKTDC and Hactl, combining Hactl’s expertise in air cargo logistics and sustainability with HKTDC’s global network. Mr Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: “This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry.” Mr Frosti Lau, Chief Executive of Hactl, added: “Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries.”
Launched in 2015, Fashion Hong Kong promotes Hong Kong designers at major fashion events globally, including in New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. The initiative helps local brands connect with global buyers and expand into markets. For more information, visit the Fashion Hong Kong website or follow on Instagram.
