As roofing contractors look for new ways to generate revenue from existing customers, EZ On Coat® is urging them to consider preventive roof maintenance as a natural extension of their services. The company’s push comes as the global roof coating market is projected to grow from $1.94 billion in 2026 to $2.76 billion by 2034, a compound annual growth rate of 4.4 percent, according to Fortune Business Insights. That growth signals a widening opportunity for contractors, remodelers, restoration companies, and other home-service professionals to add maintenance and coating services to their offerings.
EZ On Coat® believes the expanding market creates a chance for contractors to deepen relationships with homeowners who already trust them. “Contractors already have relationships with homeowners who trust them to take care of one of the most important parts of their home,” said Matt Cole, President of EZ On Coat®. “Roof maintenance gives contractors another service they can discuss with those customers while helping homeowners become more proactive about protecting their roofs.” The company’s Shingle Sealer and other maintenance products are designed to help contractors offer homeowners an option for protecting qualifying roofs and extending their useful life.
Traditionally, roofing companies have built customer relationships around repairs, storm damage, or full roof replacement. EZ On Coat® is encouraging contractors to also view preventive maintenance as a way to extend that relationship. During an inspection, repair, or other project, a contractor can educate the homeowner about ongoing maintenance and determine whether a roof is a suitable candidate for sealing or coating. The approach benefits both parties: contractors can create an additional service and revenue stream without acquiring a new customer, while homeowners gain access to preventive options that protect their existing roofing investment. The company stresses that roof condition should always be evaluated before any maintenance or coating product is recommended, and it positions coating as a maintenance and restoration option for appropriate roofs—not as a universal replacement for necessary repairs or replacement.
To further support contractors, EZ On Coat® has introduced a new Contractor Incentive Program. When a contractor reaches $1,000 in EZ On Coat® product purchases, they receive a $100 restaurant gift card. The incentive is designed to introduce more contractors and their crews to the company’s products while encouraging roofing professionals to explore how maintenance services can complement their existing work. “Adding a maintenance option can give contractors another reason to stay connected with their customers after the original job is finished,” Cole said. “At the same time, homeowners can have greater peace of mind knowing they are taking a proactive approach to caring for their roof instead of waiting until a major problem develops.”
Preventive roof care also changes the conversation contractors have with homeowners. Instead of starting only when there is a leak, storm damage, or a need for replacement, contractors can educate customers about inspections, maintenance, and appropriate protective treatments before significant problems occur. For homeowners, extending the useful life of an existing roof when conditions allow can help postpone the significant expense of premature replacement. For contractors, maintenance provides an additional revenue category while strengthening long-term customer relationships.
EZ On Coat® plans to support its contractor outreach with product education, application information, demonstrations, contractor-focused content, and practical information that crews can use when discussing preventive roof maintenance with customers. The effort builds on the company’s expanded business-to-business communications strategy targeting roofing contractors, remodelers, restoration companies, property managers, home-improvement businesses, distributors, and other industry professionals. That contractor education focus was established as part of EZ On Coat’s national outreach initiative earlier this year. For product information, contractor information, and purchasing information, visit EZONCOAT.com.
