Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a provider of premium apartment websites for the multifamily industry. The collaboration aims to assist multifamily teams in activating, configuring, and understanding the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly integrated with Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data can differentiate between guesswork and a clear understanding of renter engagement. By combining Jonah's website functionality with Digible's expertise in search engine optimization (SEO), qualified traffic generation, analytics configuration, and performance reporting, clients gain a clearer view of website performance and optimization opportunities.
Through this partnership, Digible will provide client education, activation support, guidance on Google Tag Manager (GTM), Google Analytics 4 support, and reporting assistance. This helps multifamily marketing and ownership teams better interpret what their Jonah websites reveal and determine actionable steps. Shannon Montoya, Director of Organic Media at Digible, noted, "Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?' This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked closely with Jonah for over a year to align Jonah website capabilities with Digible's SEO, analytics, and reporting services. Yuri Star, CEO of Jonah Digital Agency, stated, "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions."
The collaboration aims to move clients beyond simply collecting website data to using it to understand visibility, traffic quality, renter behavior, and the digital moments that influence leasing outcomes. This creates a stronger connection between website measurement and marketing strategy, providing multifamily teams with insights to attract better-fit renters, optimize digital performance, and make confident decisions.
For more information about Digible's Jonah Data Layer support, visit https://digible.com/our-thoughts/how-the-jonah-data-layer-works-turn-website-data-into-seo-marketing-insights/.
