DETEC, a Monterrey-based engineering and technology firm, was awarded the Trilateral Innovation Excellence Award at the Born Global Summit & Awards held in Austin, Texas, in conjunction with SXSW. The award recognizes DETEC as a Born Global innovator that facilitates cross-border collaboration between Mexico, the United States, and Canada, highlighting its growing influence as a tri-national organization with operations in Monterrey, Austin, and Toronto.
Pedro Noriega, CEO of DETEC, stated, “This award is a validation that we are on the right track. What we have been building for the last decade or so, taking a step further beyond borders and promoting international collaboration, is starting to become a reality, and we believe we have tremendous potential on a global scale.” The company is proving itself as a model of international cooperation in telecommunications, engineering, and technology development.
During the ceremony, Humberto Hernández Haddad, Consul General of Mexico in Austin, acknowledged DETEC as a quintessential example of successful trilateral cooperation, noting that companies like DETEC are opening new ground for collaboration by facilitating the exchange of knowledge, capital, and talent across borders to shape innovation in sectors including telecommunications and biomedical services.
DETEC’s tri-national structure includes partnerships with US-based Tech Ranch, a technology business incubator in Austin, and Canadian collaborators in Toronto. The company’s major initiatives include developing telecommunications solutions using Qualcomm technology, with a planned manufacture of a 5G cellular phone module within the United States. This milestone positions DETEC as a representative of Latin American innovation on the global stage.
Noriega encouraged other emerging founders to “Think global. Be borderless,” emphasizing that Mexico has a clear path forward as a leader in innovation and economic development. The Born Global Summit & Awards at SXSW brings together entrepreneurs, investors, and policymakers to discuss the future of international business, and DETEC’s achievement underscores its contributions to cross-border collaboration in an interconnected world. For more information, visit detec-digital.com.


