DeepTarget Inc., a leader in intelligent revenue automation for financial institutions, today announced the launch of RetainIQ™, a strategic retention layer designed to help financial institutions convert new account openings into deep, primary relationships while delivering a consistent, high-touch experience at scale.
"DeepTarget already assists financial institutions with acquiring core deposit accounts through our intelligence-based Targeted Acquisition Program," said Preetha Pulusani, CEO of DeepTarget. "RetainIQ is a natural complement that helps institutions move beyond the initial moment of account opening to an orchestrated engagement journey that drives adoption, protects growth, and measurably improves retention using the power of our DXP."
RetainIQ manages the early-stage account holder journey by applying intelligence-driven prompts and campaigns that encourage engagement and product adoption. The framework is designed to secure primary institution status by strategically moving the account holder from a single new account to a deep, primary financial relationship. It drives behavioral anchoring by systematically encouraging immediate adoption of high-retention products and services, protects growth by identifying and engaging at-risk account holders before disengagement occurs, and delivers automated excellence by providing a consistent, high-touch experience for every new account without increasing manual staff workload.
RetainIQ delivers a series of value-added digital touchpoints through seamless integration with DeepTarget's Digital Experience Platform (DXP). By leveraging core banking data to identify newly opened accounts, RetainIQ automatically rotates account holders through a cycle of high-impact campaigns. As engagement builds, the program evolves account holders from basic transactions to more advanced, wealth-building tools, further maximizing lifetime value.
With real-time performance tracking, RetainIQ empowers financial institutions to monitor engagement, recover service gaps through data-driven insights, and optimize interactions for measurable impact. Automated processes and campaign rotation guarantee optimal timing, while analytics close the loop, transforming data into actionable strategies and accelerating digital ROI and lifetime value.
"RetainIQ is more than a retention platform, it turns account holders into lifelong brand advocates, secures the institution's future, and maximizes the value of every relationship," continued Pulusani.
To experience how RetainIQ transforms initial account openings into primary, high-yield growth engines, contact DeepTarget's Digital Strategy Group or visit this website to schedule a personalized strategy session and platform demonstration.
About DeepTarget: DeepTarget is leading the future of banking growth with their Intelligent Revenue Automation System™, a blueprint for automated growth by transforming data into decisions and new accounts. Moving beyond generic marketing, DeepTarget's decision engine uses AI-driven predictive targeting and next-gen 3D ad experiences to transform data into insights, build intelligent campaigns, and design meaningful communications to engage individual account holders. The system ingests diverse data from core systems and credit bureaus to drive targeted engagement across all channels, including Mobile Apps, Online Banking, and Tellers. DeepTarget empowers forward-thinking credit unions and community banks to automate intelligent account acquisition and profitable growth. Unlock your growth potential at https://www.deeptarget.com/ and connect on LinkedIn.
