CleverTap, the all-in-one customer engagement platform, has been named a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, the company announced today. The evaluation assessed vendors on completeness of vision and ability to execute, with CleverTap's recognition underscoring its progress in delivering effective personalization at scale.
CleverTap's approach centers on hyper-personalization through its proprietary CleverAI™ technology, which enables agentic AI capabilities for individualized engagement. The CleverAI™ Decisioning Engine interprets customer intent to deliver the right message on the right channel at the right moment, driving measurable outcomes such as up to 35% higher conversion rates in sectors like financial services, retail, and telecom.
“We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™,” said Anand Jain, Co-founder and Chief Marketing Officer of CleverTap. “We continue to innovate while we execute on our product roadmap. With CleverAI™, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry.”
The Gartner report, titled “Magic Quadrant for Personalization Engines” by Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner (3 February 2026), is available for complimentary download here. Gartner disclaims all warranties regarding its research, which should not be construed as endorsements.
CleverTap’s platform integrates AI-powered segmentation, journey orchestration, and analytics, connecting with over 100 marketing technology solutions. Brands such as TD Bank, Burger King, and Levi’s rely on CleverTap to drive growth through meaningful customer engagement. The company has backing from investors including Accel, Peak XV Partners, and Tiger Global, with operations across the US, Europe, Middle East, Latin America, and Asia.
