Ceres Holographics and Eastman, long-term innovation partners in advanced automotive display solutions, today announced they will demonstrate the latest evolution of their transparent in-plane display solution at the Beijing International Automotive Exhibition, taking place from April 23 to May 4, 2026 (public exhibition: April 24 to May 3).
The showcase features the world’s largest in-plane display with multiple Holographic Optical Elements (HOEs) integrated into a single film laminated into an OEM-approved windshield, signaling the technology’s maturity and readiness for real-world deployment. Powered by Ceres’ Holoflekt® manufacturing platform and Eastman’s Saflex™ PVB interlayer, the windshield-embedded system uses compact LED projectors to deliver ultra-bright, full-color, non-obstructive content.
This announcement represents a significant milestone in automotive display technology, as it moves from concept to production-ready implementation. The ability to embed multiple HOEs into a single film allows for a larger, more immersive display area without compromising windshield integrity or driver visibility. The use of Eastman’s Saflex interlayer ensures the display meets stringent automotive safety standards, while Ceres’ Holoflekt platform enables cost-effective, scalable manufacturing.
The implications for vehicle design and driver experience are substantial. This transparent display can provide navigation, safety alerts, and entertainment information directly in the driver’s line of sight without obstructing the view of the road. It also opens up new possibilities for augmented reality (AR) applications in vehicles, potentially reducing driver distraction by eliminating the need to look at separate screens. For automakers, this technology offers a way to differentiate their vehicles with advanced, integrated displays that enhance both functionality and aesthetics.
The partnership between Ceres and Eastman leverages their respective strengths in holographic optics and specialty materials. Ceres Holographics is a leader in holographic display technology, delivering innovative solutions through its proprietary Holoflekt manufacturing platform. Eastman is a global specialty materials company that produces a broad range of products found in items people use every day, and its Saflex PVB interlayer is widely used in automotive windshields for safety and performance.
As the automotive industry moves toward software-defined vehicles and enhanced user experiences, transparent in-plane displays could become a key differentiator. The demonstration at the Beijing International Automotive Exhibition will allow industry professionals and consumers to see the technology firsthand, potentially accelerating its adoption in production vehicles.
For more information about Eastman’s Saflex products, visit www.saflex-vanceva.eastman.com. For details on Ceres Holographics and its Holoflekt platform, refer to the full announcement available through the provided source.
