Canela.TV, the free streaming platform with its fully integrated rewards program, Club Canela, is celebrating Hispanic Heritage Month with "Latino Proud," a special selection of movies, series, reality shows, and original content honoring the talent, stories, and voices that have inspired generations and continue to make the community proud. This initiative underscores the platform's dedication to showcasing the breadth and depth of Latino entertainment, from the Golden Age of Mexican Cinema to today's groundbreaking artists.
The significance of "Latino Proud" lies in its recognition that Latino culture is not monolithic but a rich tapestry of generations, genres, and perspectives. By offering content that spans from legends like Pedro Infante and Dolores del Río to contemporary stars like Gaby Spanic and Amara La Negra, Canela.TV acknowledges that Latino audiences consume media across eras and styles. As Isabel Rafferty Zavala, Co-Founder & CEO of Canela Media, stated, "Pedro Infante and Dolores del Río live on the same platform as Gabriela Spanic and Amara La Negra, because that's how our audience actually watches. One culture, every generation, all year long. Hispanic Heritage Month is simply when we turn up the volume." This approach not only preserves cultural heritage but also fosters a sense of pride and connection among viewers.
The platform's extensive Cine de Oro collection, featuring over 100 titles, brings timeless Mexican cinema to new generations. Classics such as La Presidenta Municipal, starring La India María; La Selva de Fuego, featuring Dolores del Río; and Si Me Han de Matar Mañana, with Pedro Infante, are now accessible alongside modern hits. The "Latino Proud" selection expands this with films like ¡Viva Quien Sabe Querer! and ¡Tacos, Joven!, ensuring that the legacy of Mexican cinema continues to thrive.
Beyond cinema, Canela.TV's original programming and reality franchises like Secretos de Villanas, Secretos de Las Indomables, and Secretos de Parejas showcase the diversity of Latino talent. These shows feature prominent figures such as Gaby Spanic, Aylín Mujica, Alicia Machado, Amara La Negra, Bárbara de Regil, and Julián Gil, celebrating both on-screen and behind-the-scenes contributions. Additionally, Canela Originals like Reinas de la Noche and Doble Traición deliver gripping narratives that highlight the range of Latino storytelling.
Music and sports also play a vital role in the celebration. Canela Music spotlights Nicaraguan singer Luis Enrique, whose contributions to salsa romántica have expanded Latin music's reach. The video podcast Lo Que Suena and the kids' series SuperEllas, which inspires through stories of iconic women like Shakira and Frida Kahlo, further enrich the offering. Canela Deportes' Galaxia Mundialista features Mexican soccer legend Ricardo Peláez, connecting sports fans with their passion.
Club Canela, the platform's free loyalty program, is launching an official merch collection featuring trending phrases like "No es Drama, Es Character Development." Registered users can redeem points earned from watching content to get these items at no cost, enhancing engagement and rewarding viewership.
"Latino Proud" streams free on Canela.TV from September 15 through October 15, available across all major connected TV, web, and mobile devices. No subscription is required. Viewers can start watching at www.Canela.TV. For more information, visit www.Canela.TV.
This initiative matters because it not only celebrates Latino heritage during a specific month but also emphasizes that such representation should be a year-round commitment. By providing free access to a wide array of culturally relevant content, Canela.TV ensures that Latino stories and voices remain visible and celebrated, fostering pride and unity within the community and beyond.


