California Tortilla, the fast-casual chain known for its bold California-style Mexican food, has introduced the CalTort Games, a limited-time surprise rewards event running from February 6 to February 22. The promotion allows Burrito Elito loyalty members to earn one mystery reward per day with any qualifying purchase of $1 or more, adding a competitive element to each visit. The campaign is designed to capitalize on the excitement of international winter competition, encouraging customers to return frequently during the promotional window.
Each reward is revealed instantly upon purchase for members who use the California Tortilla app with push notifications enabled. Rewards remain valid for seven days, providing a fresh incentive for repeat visits. The promotion is available across all 27 California Tortilla locations, with rewards issued only on transactions that include additional spend beyond the qualifying amount. Guests can order through the app, online, or in-store, linking their purchase to their Burrito Elito account to participate.
The CalTort Games aim to bring a "go-for-the-gold" spirit to February, aligning with the broader cultural excitement of winter sports. Non-members can join Burrito Elito for free by downloading the California Tortilla app from the App Store or Google Play, or by signing up in-store and registering accounts online. Members earn points for every dollar spent, enjoy exclusive freebies, and stay updated on the latest offers.
California Tortilla has built a reputation for innovative menu items since its founding in 1995, including burritos, tacos, bowls, and salads. The chain has been recognized by FastCasual.com as a "Top 100 Movers & Shakers," and by Washington City Paper as "Best Fast Casual in D.C.," among other accolades. The CalTort Games promotion represents a strategic effort to drive customer loyalty and sales during a typically slower period, leveraging gamification and time-sensitive rewards.
