As builders increasingly turn to lifestyle-focused incentives such as free pools, golf carts, and outdoor upgrades to attract buyers, Bulqit introduces a new category: ongoing home services. The company's platform allows homebuilders to provide new homeowners with immediate access to professionally managed recurring services including lawn care, pool maintenance, pest control, window cleaning, and pressure washing through a single technology platform.
According to a recent Builder Magazine feature by Heather Wright, builders are moving beyond traditional mortgage incentives to create memorable homeowner experiences in a competitive market. Bulqit believes the next evolution will not be another physical upgrade but ongoing homeownership value.
"Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed providers to optimize routes, reduce travel time, and offer competitive pricing. This creates an opportunity for builders to offer meaningful benefits without relying solely on costly construction upgrades or discounts.
Inc. recently explained the model in an article by Howard Tullman titled "The Business Benefits of Building Community." Unlike many traditional incentives, Bulqit's model is designed to create ongoing value after closing while minimizing financial impact for participating builders.
Industry observers note that today's buyers increasingly value convenience and lifestyle alongside the home itself. Builder Magazine highlighted incentives ranging from complimentary backyard pools and golf carts to rooftop decks and outdoor living packages, demonstrating how builders differentiate through experience-driven offerings rather than price reductions alone. Bulqit sees recurring home services fitting naturally into this shift.
Instead of receiving a one-time promotional item, new homeowners can begin enjoying coordinated neighborhood services immediately after closing while managing multiple services through a single platform. The concept also aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and help homeowners simplify property maintenance.
Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs over the coming years.
