Greene Concepts Inc. (OTCID: INKW) announced that its Be Water artesian spring water brand will be featured in this year's exclusive 'Everyone Wins' Nominee Gift Bags, an annual celebrity gift experience produced by Distinctive Assets. The gift bags are presented to nominees attending Hollywood's biggest night, though they are not affiliated with the Academy of Motion Picture Arts and Sciences.
The inclusion introduces Be Water to actors, directors, and industry creators through a product defined by its natural origin rather than branding or luxury positioning. Unlike heavily purified and reconstructed waters, Be Water begins with the natural formation of the water itself. Sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains, the water rises naturally under pressure and travels slowly through ancient crystalline bedrock before reaching the surface, shaping its balance and character.
'Be Water is built around protecting the source, not engineering the product,' said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. 'We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship.'
As water moves through dense bedrock fractures, it absorbs naturally occurring minerals including calcium, magnesium, and silica. Once at the surface, it undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added and nothing stripped away. The brand's presence in the celebrity gift bags reflects a broader consumer shift toward origin transparency, where how a product exists matters as much as how it tastes.
Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The thicker BPA-free packaging reinforces durability while maintaining a clean, minimalist presentation aligned with the brand's nature-first philosophy. The water is available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway.
Be Water is an American artesian spring water brand sourced from certified artesian wells and a naturally replenished aquifer formed nearly 500 million years ago. Greene Concepts operates the bottling facility and provides private-label and co-packing services for select beverage partners. The company continues to develop premium beverage brands designed to enhance daily lives, with Be Water bridging the gap between luxury imported waters and commodity bottled tap water.
