As enterprise sales organizations ramp up AI investments, many struggle to translate spending into tangible revenue gains. Altify, the Strategic Revenue Execution system built natively in Salesforce, will address this disconnect at Dreamforce 2026 with two exclusive events: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey.
The Agentforce Lounge, running September 15-16 at the SPUR Urban Center, 654 Mission St, San Francisco, offers a private setting for senior sales leaders to engage with Altify executives, experience MaxAI live inside Salesforce, and discuss AI-driven revenue execution. The Altify executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby, will be present throughout. Attendance is by invitation only; qualified enterprise sales leaders can request a lounge pass here.
On September 16 at 10am, Morrissey will host a fireside chat with guest enterprise sales leaders. The discussion will focus on why many AI initiatives fail to improve win rates, forecasts, or frontline behavior, and what it takes to embed AI natively into Salesforce workflows. The session is open exclusively to registered lounge guests; space is limited, and leaders can reserve a seat here.
MaxAI, Altify's AI execution layer, is built directly inside Salesforce rather than alongside it. It provides real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. Designed for complex, multi-stakeholder deals, MaxAI helps close the gap between strategic intent and frontline execution, where revenue is often lost. Attendees will see MaxAI running live inside Salesforce across both days.
The significance of Altify's Dreamforce 2026 presence lies in its direct response to a critical enterprise challenge: turning AI pilots into revenue execution. While AI adoption surges, few organizations see measurable improvements. Altify's approach—embedding AI natively within Salesforce—aims to make AI an integral part of the sales process, not just an add-on. By providing a space for candid conversations and live demonstrations, Altify seeks to equip sales leaders with the strategies and tools needed to drive real revenue outcomes as they plan for 2027.
Altify's customer base includes AWS, GE Healthcare, and T-Mobile, underscoring its credibility in enterprise sales. As Dreamforce 2026 approaches, Altify's events promise to offer actionable insights for leaders looking to move beyond AI hype and into AI execution.
