Altify, the company behind the Strategic Revenue Execution system, announced the general availability of Altify MaxAI, an always-on revenue coach delivered as a strategic AI layer for enterprise sales teams. MaxAI connects live Salesforce and Altify data to a team's preferred AI platform and applies more than 30 years of sales methodology and best practices to help sellers think and execute at every stage of every deal. Available now, MaxAI works natively inside Salesforce Agentforce, or via Altify's MCP to operate within Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT.
The launch comes amid troubling trends in enterprise sales performance. Despite record investment in AI and sales technology, 72% of sales organizations are not seeing those investments translate into better outcomes, according to Gartner. While AI tools are saving sellers an average of 4.8 hours per week, that time savings is not converting into improved win rates or deal sizes. The gap, Altify argues, is not the AI model itself but the missing layer between a team's strategy and how sellers actually run deals day to day.
Patrick Morrissey, CEO of Altify, emphasized the issue: "The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it."
MaxAI functions by connecting the revenue context sellers build through Altify relationship maps, insight maps, and opportunity maps—spanning people, problems, and potential—to the AI tools they already use. It reads the current state of deals and accounts, analyzes that data for signals, gaps, and risks based on each company's unique sales process, and recommends a next step, writing nothing back until the seller approves it. This approach ensures that when a seller queries MaxAI about a deal, the response is grounded in real methodology, real account data, and real strategic context—not generic AI output. There is no new login, no new platform, and no disruption to existing workflows.
The architecture is designed for enterprise scale. Built natively on Salesforce's platform, MaxAI works with Agentforce, Slack, and Data360, and takes advantage of Salesforce's trust layer for installation, configuration, and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications or LLM platforms, then applies a strategic coaching layer before delivery. MaxAI extends the Altify solutions customers already rely on for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need.
Altify MaxAI is available now. To explore how Altify can help your organization improve sales execution, learn more about MaxAI at altify.com/maxai, watch Sales and Ops leaders discuss how Altify improves execution and revenue performance, meet with the team at Dreamforce to see MaxAI in action, or get a personalized demo at altify.com/demo-request.
